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The Creative Strategy to Achieve Brand Credibility
How to Enhance Corporate Communication Persuasion To Better Achieve Company Goals By: William L. Haig, Ph.D. bill@haigbranding.com Enhancing corporate communication persuasion has been a goal of marketing managers for ages. This article addresses this goal. It is about better creativity in all marketing communications to increase persuasion. To do this, the strategy applies what … Continue reading
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Urban, thrilling, functional – MINI and Danish furniture-makers Republic of Fritz Hansen have made history with their designs. Five years on from their first joint venture – the “MINI Airstream by Fritz Hansen” trailer concept – their second collaboration is to be presented during the blickfang design exhibition in Copenhagen from 15 to 16 November … Continue reading
Dr. Bill Haig is a pioneer in applying credibility principles in communication persuasion to logo design persuasion and extensions of credibility into all company branding. In the 1960s, Dr. Bill Haig worked with Saul Bass as his logo planning and account manager, working with all client logo accounts for many years. Dr. Haig benefited from … Continue reading
Mag+ is a custom digital design solution, which means we offer InDesign templates for a number of different devices, allowing you to create pixel-perfect designs for any number of screens. However, in many cases, a MIB (Mag+ issue Bundle) created at one size can be read by another device with a different size screen. This … Continue reading
We are thrilled to announce a full shelf of new releases at Typekit today. You can now get your hands on new fonts, extended families, and added desktop availability from two longtime Typekit foundry partners: TypeTogether and Rui Abreu. Let’s get to it. The lovely Essay Text by Stefan Ellmer is a serif … Continue reading
Walter Allner noted designer, typographer and painter was trained at the Bauhaus under Josef Albers, Vasily Kandisky and Joost Schmidt. He also worked for a short time with Otto Neurath, inventor of the Isoype, at the Österreichisches Gesellschafts- und Wirtschaftsmuseum in Vienna. He also worked briefly with Piet Zwart, the influential Dutch typographer. He worked … Continue reading
It’s all about touch. People were either intimately involved with the iPad screen while reading during recent eyetracking study — keeping nearly constant contact while touching, tapping, pinching and swiping to adjust their view — or they carefully arranged a full screen of text before physically detaching as they sat back to read. This intimate … Continue reading
If you’ve ever wondered how creating an app for the iPhone (3GS/4/4S/5) works, here is a free webinar for you! We will walk you through how to use our free tools to create your first pages and make your first app. Who should attend? All current users of Mag+ Anyone interested in digital publishing … Continue reading
“No other time in the history of the world have we seen a 3-year-old and an 80-year-old use the same tool in the same way,” said Y&R Global CEO David Sable during his keynote presentation at the 2012 Digital Marketing Exposition & Conference. Sable’s presentation goes beyond the now-ubiquitous iPad swipe, and explores how Generation … Continue reading
By Amy Mitchell & Tom Rosenstiel of PEJ, and Leah Christian of the Pew Research Center Perhaps no topic in technology attracted more attention in 2011 than the rise of social media and its potential impact on news. “If searching for news was the most important development of the last decade, sharing news may be … Continue reading
Creating your digital magazine with Mag+ starts with InDesign, the most widely used platform in the publishing industry, so designers don’t have to learn any new software. A simple InDesign template takes advantage of built-in functionality like guides and layers to let you place material and transitions where you want. The Mag+ InDesign plug-in lets … Continue reading
Results of all previous RJI tablet surveys can be found on the RJI website at: http://www.rjionline.org/news/rji-dpa-tablet-research-project. For more information, contact Roger Fidler at fidlerr@rjionline.org. According to Reynolds Journalism Institute findings, two-thirds of U.S. adults used at least one mobile media device in their daily lives during the first quarter of 2012. Smartphones and large media tablets … Continue reading
by Sara Dickenson Quinn Poynter’s “EyeTrack: Tablet” project, the latest in our long tradition of research to understand how readers view news, can now announce some early results: iPad users have an overwhelming instinct to swipe horizontally through a full screen photo gallery, regardless of portrait or landscape orientation. Our Poynter research team thought … Continue reading
TOP GEAR – There are times in the day when you just need to stop what you’re doing, and take 15 minutes to relax and learn. This is one of those times. Turn your speakers/headphones up, click play on the video above, and learn about every inch of Pagani’s new hypercar, the Huayra. And prepare … Continue reading
About Mag+ Today’s touchscreen tablets offer designers a gorgeous and powerful canvas to create a new generation of digital publications. And digital publishing should be fun. So we built the Magplus publishing system to be as easy-to-learn and flexible to use as possible. We’ve put the creatives, not the tech team, back in the driver’s … Continue reading
Jeremy Clarkson about Riva’s passion and creation. 1842. Lake d’Iseo. A sudden storm wreaks what appears to be irreparable havoc: damaged boats, disheartened fishermen with no means with which to work. But a skilled young carpenter, newly arrived in the area from Laglio on Lake Como, accomplishes a miracle, managing to repair most of the … Continue reading
I have read the column by David Bornsteins in New York Times today and I have to highlight one sentence: “Journalism is a feedback mechanism to help society self-correct.” You can read a column at: http://opinionator.blogs.nytimes.com/2011/12/20/why-solutions-journalism-matters-too/?ref=opinion I also read research by AP “A New Model for News”, actually I read in the last 8 years a … Continue reading
Elefteros Tipos The first Greek daily news magazine. The circulation is up. The advertising is up. After many years of decline, ET is becoming a leading player again. The Greek market needed a new kind of newspaper. Different. Compelling. Attractive. Well-designed. And well-printed. The newsroom of Eleftheros Tipos is doing a first-class job. ET-K, the … Continue reading
Big brands are using hipper, more sophisticated campaigns with Latin celebrities and parties to help connect with consumers. When Western Union and Johnnie Walker designed their new nationwide marketing campaigns this year they chose to put Hispanic artists and Miami venues at the center of their efforts — a move that reveals that Hispanics are … Continue reading
Cover page, magazine Wired First and most important fact – cover pages are not to be studied, you need to respond on them. The time that readers spend on the cover is shorter and shorter, and if your sale is based on daily struggle for readers – then your cover page should be designed … Continue reading
Poynter Institute is testing reader so publishers could understand them better. Link:http://eyetrack.poynter.org/ Please note the following, you’ll benefit from it: The reader enters the page through the largest image on a page – mostly photos. After this, most readers notice headlines. Caption under the picture is in third place where readers eye stops. These three … Continue reading
Richard Branson: You learn by doing and by falling over
Forget the rules, and learn from first-hand experience instead
How to redesign 2: Getting to know you
Begin with a frank and comprehensive look at who your readers are. The answer will be the cornerstone of a successful redesign
State of the News Industry 2014
In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time.
Digital Magazine
Today’s touchscreen tablets offer designers a gorgeous and powerful canvas to create a new generation of digital publications. And digital publishing should be fun.
Newspaper Extinction
Back in August Ross Dawson predicted that newspapers in their current form will be irrelevant in Australia in 2022. What about the rest of the World...
We are different
French WAD (We Are Different) is a zine about urban culture and fashion aimed at the young, hip and alternative.
Get to know your readers
We have moved from a solid to a fluid phase of modernity, in which nothing keeps its shape, and social forms are constantly changing at great speed...
Field & Stream
Design Theory
There is no design theory and definition. There are only basic principles that are the base for recording designers ideas and imagination on the paper, tablet or your web.
Aston Martin DB10
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.
Architect Oscar Niemeyer
"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."
BACK to BASICS: Portraits
Portraits of people are one of the first elements of the photography used in newspapers.
Typography: x-heigh
In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...
Designer George Lois
“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...
BODY COPY
Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.
How to redesign 1
Good redesign is driven by a deep understanding of the editorial mission of the publication.
Headline on photographs
The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.
Design Facts
Three elements that will greatly help you to understand how readers are observing you.
Typeface: NY Times Magazine
Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.
Infographics
When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.
A well-designed publication
Everything that a well-designed publication must have...
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