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The Creative Strategy to Achieve Brand Credibility
How to Enhance Corporate Communication Persuasion To Better Achieve Company Goals By: William L. Haig, Ph.D. bill@haigbranding.com Enhancing corporate communication persuasion has been a goal of marketing managers for ages. This article addresses this goal. It is about better creativity in all marketing communications to increase persuasion. To do this, the strategy applies what … Continue reading
COLLINS Partners with Ogilvy to Redefine the Company’s Brand Experience
Ogilvy officially announced its rebranding, complete with new visual identity, logo, and organizational design. But Ogilvy did not arrive at this “re-founding” moment alone. Over the course of the past 18 months, COLLINS, the independent brand experience design company, played an integral role not only in reimagining Ogilvy’s identity and design system, but also in helping to … Continue reading
FORMULA 1 UNVEILS NEW IDENTITY BY WIEDEN + KENNEDY LONDON
The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward By Mark Sinclair Formula … Continue reading
USA Today Redesign
Click Here to See Redesign USA Today is an internationally distributed American daily middle-market newspaper that serves as the flagship publication of its owner, the Gannett Company. Founded by Al Neuharth on September 15, 1982, it operates from Gannett’s corporate headquarters on Jones Branch Drive in McLean, Virginia, United States. It is printed at 37 sites across the United States and at five … Continue reading
Study of an ultra-stylish luxury-class cabriolet
A revelation of luxury: Vision Mercedes-Maybach 6 Cabriolet Watch video. At this year’s gathering of the most magnificent classic cars at Pebble Beach in California, Mercedes-Benz is once again set to present a highlight: the Vision Mercedes-Maybach 6 Cabriolet is a car which, with its sensual, emotionally appealing design and innovative technical concept solutions, defines … Continue reading
New Book by Steven Heller: Graphic Design Rants and Raves
Advice and Ruminations of graphic design in the 21st century! GRAPHIC DESIGN RANTS AND RAVES BON MOTS ON PERSUASION, ENTERTAINMENT, EDUCATION, CULTURE, AND PRACTICE by Steven Heller Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and … Continue reading
Miami’s Finest: Kube Kreative Agency
CREATIVE STORYTELLERS + COMMUNICATORS Brand Strategy, Social Media, Digital Marketing and Creative Design. Kube Kreative envision companies and brands, and design the products, services and interactive experiences that bring them to life. Kube Kreative team will help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures. From the … Continue reading
Samsung’s Latest TV Is Also An Unexpected Design Masterpiece
Designed by Studio Bourollec, the Serif is perfect for design nerds and small apartment dwellers. Televisions were once built more like furniture than anything else, expected to fit into a home’s decor for decades. But in more recent times, the attention has shifted to the more gadgety aspects of a TV, with new models constantly … Continue reading
Foster + Partners Breaks Ground on a Sleek Office Building in Copenhagen—That Looks Like a Space Ship
TEXT BY KIMBERLY PETERSON PHOTOGRAPHY BY FOSTER + PARTNERS Construction is under way on Ferring Pharmaceuticals’ sleek new Copenhagen headquarters, designed by London-based Foster + Partners. Situated near the Copenhagen International Airport on a prime waterfront location alongside the Øresund strait, the eye-catching glass building will offer views across the water to Sweden’s coastline and … Continue reading
Crazy Stadium Roofs Are Now a Thing. Here Are the Craziest
AFTER YEARS OF maddening rain delays, the U.S. Open finally bit the bullet and installed a gargantuan retractable roof for its prime venue, Arthur Ashe Stadium. The $150 million, 270,400 square foot addition, built over the last three years, consists of two 800-ton, steel framed structures, covered with teflon-coated fiberglass panels, that glide on 27-inch … Continue reading
Aston Martin DB10
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.
Architect Oscar Niemeyer
"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."
BACK to BASICS: Portraits
Portraits of people are one of the first elements of the photography used in newspapers.
Typography: x-heigh
In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...
Designer George Lois
“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...
BODY COPY
Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.
How to redesign 1
Good redesign is driven by a deep understanding of the editorial mission of the publication.
Headline on photographs
The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.
Design Facts
Three elements that will greatly help you to understand how readers are observing you.
Typeface: NY Times Magazine
Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.
Infographics
When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.
A well-designed publication
Everything that a well-designed publication must have...
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