With this circle construction, Apple is creating an environment suitable to build community as the elementary form of the “modern” religious life. It all started with a slogan – “Think Different”. Brainwash technique, throughout the years, gathered people that ‘found’ themselves in that old Apple’s “Think Different” slogan. Finally, they are creating a form of … Continue reading
The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward By Mark Sinclair Formula … Continue reading
Brand attribution when accessing news from distributed environments More consumers are incidentally exposed to content via feeds or recommendation engines. What are the implications for publishers? This shift towards distributed media has been widely documented in Reuters Institute Digital News Report 2017, with the majority of access to websites and apps is now via side-door routes the … Continue reading
The summer of 2015 will be remembered as the moment a perfect storm hit national newspapers. The print advertising market, which still remains the lifeblood of income for most publishers on the path to digital sustainability, has been down unprecedented levels of as much as 30% in some weeks over the past six months. Most … Continue reading
In many ways, 2013 and early 2014 brought a level of energy to the news industry not seen for a long time. Even as challenges of the past several years continue and new ones emerge, the activities this year have created a new sense of optimism – or perhaps hope – for the future … Continue reading
Tool incentivizing quality reporting wins top prize Nearly 80 programmers, news executives and community activists teamed up May 31 and June 1 at San Francisco’s KQED Public Media to hack products designed to improve journalism. Incentivizr, which lets paid digital media subscribers allocate a bit of that money directly to the producers of their … Continue reading
Leslie Berland has a curious job. She’s paid to think about all the ways to make her company’s flagship product obsolete. Berland leads digital partnerships and development at American Express, the company that pioneered the notion that a piece of colored plastic could not only buy stuff but raise your social status. In the … Continue reading
Although the overall amounts are small, a handful of alternative revenue streams pursued by daily newspapers are throwing off double-digit profits. And while monetizing digital operations remains a challenge, daily newspaper publishers expect digital revenue to represent a significantly greater share of their revenue stream in the coming three years. Interviews with 416 publishers in … Continue reading
Despite sharp revenue declines over the last five years, publishers of U.S. daily newspapers remain optimistic about the future of their industry. After a year marked by solid growth in mobile products and a proliferation of paid content models, an overwhelming majority of publishers in a recent survey — 69 percent — expressed optimism about … Continue reading
While most online video and other social media content is junk, there are hidden gems in there — and they can be exceptionally valuable to news agencies. Storyful combs through that content, aggregating stories from sites like YouTube, Facebook, and Twitter, and verifying the sources in the process. And now it’s part of News Corp., Rupert … Continue reading