iNewsDesign
Zoran Opalic
The Creative Strategy to Achieve Brand Credibility
How to Enhance Corporate Communication Persuasion To Better Achieve Company Goals By: William L. Haig, Ph.D. bill@haigbranding.com Enhancing corporate communication persuasion has been a goal of marketing managers for ages. This article addresses this goal. It is about better creativity in all marketing communications to increase persuasion. To do this, the strategy applies what … Continue reading
COLLINS Partners with Ogilvy to Redefine the Company’s Brand Experience
Ogilvy officially announced its rebranding, complete with new visual identity, logo, and organizational design. But Ogilvy did not arrive at this “re-founding” moment alone. Over the course of the past 18 months, COLLINS, the independent brand experience design company, played an integral role not only in reimagining Ogilvy’s identity and design system, but also in helping to … Continue reading
Apple and Collective Consciousness
With this circle construction, Apple is creating an environment suitable to build community as the elementary form of the “modern” religious life. It all started with a slogan – “Think Different”. Brainwash technique, throughout the years, gathered people that ‘found’ themselves in that old Apple’s “Think Different” slogan. Finally, they are creating a form of … Continue reading
FORMULA 1 UNVEILS NEW IDENTITY BY WIEDEN + KENNEDY LONDON
The new identity cements a year of change for F1 as it hopes to re-engage its global fanbase. We talk to W+K’s Richard Turley, who headed up the project, about the new logo and suite of typefaces that look to the heritage of the sport while aiming to drive it forward By Mark Sinclair Formula … Continue reading
USA Today Redesign
Click Here to See Redesign USA Today is an internationally distributed American daily middle-market newspaper that serves as the flagship publication of its owner, the Gannett Company. Founded by Al Neuharth on September 15, 1982, it operates from Gannett’s corporate headquarters on Jones Branch Drive in McLean, Virginia, United States. It is printed at 37 sites across the United States and at five … Continue reading
Study of an ultra-stylish luxury-class cabriolet
A revelation of luxury: Vision Mercedes-Maybach 6 Cabriolet Watch video. At this year’s gathering of the most magnificent classic cars at Pebble Beach in California, Mercedes-Benz is once again set to present a highlight: the Vision Mercedes-Maybach 6 Cabriolet is a car which, with its sensual, emotionally appealing design and innovative technical concept solutions, defines … Continue reading
Introducing Watch, a new platform for shows on Facebook
Watching video on Facebook has the incredible power to connect people, spark conversation, and foster community. On Facebook, videos are discovered through friends and bring communities together. As more and more people enjoy this experience, we’ve learned that people like the serendipity of discovering videos in News Feed, but they also want a dedicated … Continue reading
“I saw the news on Facebook”
Brand attribution when accessing news from distributed environments More consumers are incidentally exposed to content via feeds or recommendation engines. What are the implications for publishers? This shift towards distributed media has been widely documented in Reuters Institute Digital News Report 2017, with the majority of access to websites and apps is now via side-door routes the … Continue reading
What is the purpose of journalism today?
Provocative former director of Danish Broadcasting Corporation discusses how a paradigm shift in news will make journalism meaningful again.
New Book by Steven Heller: Graphic Design Rants and Raves
Advice and Ruminations of graphic design in the 21st century! GRAPHIC DESIGN RANTS AND RAVES BON MOTS ON PERSUASION, ENTERTAINMENT, EDUCATION, CULTURE, AND PRACTICE by Steven Heller Design is everywhere. Graphic design enters into everything. This is the scope of designer Steven Heller’s latest essay anthology that covers the spectrum of graphic design and … Continue reading
Aston Martin DB10
Production will be strictly limited to 10 of the bespoke sports cars, developed and built by the designers, engineers and highly skilled craftspeople at Aston Martin’s Gaydon headquarters.
Architect Oscar Niemeyer
"My work is not about form follows function, but form follows beauty or, even better, form follows feminine."
BACK to BASICS: Portraits
Portraits of people are one of the first elements of the photography used in newspapers.
Typography: x-heigh
In typography, x-heigh refers to the heigh of lower case letters without upper or lower parts when compared to capital letters...
Designer George Lois
“I always knew I was the most talented kid in the school, ” says George Lois of his time at Music and Art. “I was lucky to be exposed to the city’s best art education"...
BODY COPY
Newspaper typefaces require a higher legibility then typefaces used for other printed products. Newspaper are printed on a paper of lesser quality under high speed.
How to redesign 1
Good redesign is driven by a deep understanding of the editorial mission of the publication.
Headline on photographs
The eternal dilemma! Dilemma of all editors on the planet Earth – to put or not put the headline or any kind of type in the photo.
Design Facts
Three elements that will greatly help you to understand how readers are observing you.
Typeface: NY Times Magazine
Sunday Magazine is an expansive family of fonts for information in tiny spaces and headlines at large sizes.
Infographics
When, why and whether to use infographic. The basic fact is that infographic refresh the publication, and it contributes to originality of your product.
A well-designed publication
Everything that a well-designed publication must have...
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